Not long ago, a mountain climber and a fisherman realized they had a
lot more in common than a disdain for wearing a suit to work. Yvon
Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue
Ribbon Flies, were also passionate environmentalists that happened to
be running successful businesses. More important, they understood it
was good business to protect the natural resources that kept them in
business. 1% for the Planet exists to build and support an alliance of businesses financially committed to creating a healthy planet. In 2010 there are more than 1,200 members in 38 countries. Check out http://www.onepercentfortheplanet.org for more info. |

